Twitter has become a very important platform for reaching large audiences. If you are looking to build a brand or to further establish your brand, Twitter can help you accomplish that. With more than 321 Million monthly users and an emphasis on conversations, you can build and sustain meaningful, long term relationships, and subsequently, build a community.
However, getting substantial engagement can take a bit of effort. A lot of times, you could find yourself preparing and posting content that people don’t interact with. There are a number of reasons for that. It could be that you are creating the kind of content that appeals to you, rather than to your intended audience. It could also be that your content is not getting to as many people as it should.
Stay with us, we’re going to show you a few things you can start doing to see those engagement numbers go up.
Firstly, let’s define what Twitter engagement looks like.
Essentially when people reply to or comment on your tweets, retweet your tweets, click on a link you have posted, and even further, interact with each other on your tweet, you are getting engagement.
Now, how do you get your tweets to become hubs for all this activity? Here are some tips to help you:
Take an analytical look at what you’ve been doing
You should take your time doing this. Twitter has a very useful tool for measuring your tweet activity. You can look at the impressions and engagements on each of your tweets. This is basically how many times people saw your tweets, and how many of them interacted with the tweets. You can do this by simply clicking on the check activity button on each tweet. If you do this thoroughly, you’ll be able to pinpoint what kind of tweets have the highest number of engagement.
Narrow down your desired audience
You should also do a bit of research on your most preferred audience. This way you can ensure that you are communicating with the people who are most likely to take the kind of decisions you want. This brings us to our next point.
Stalk Your Competition to see what actually works
You can look at accounts for brands similar to yours. This will give you a better understanding of the kind of people who would appreciate your brand and in turn your content. Keep in mind that you have to create a definable brand for yourself. Simply copying what similar brands are doing won’t separate you from the crowd. Your research focus should be on getting ideas.
Create content that appeals to your audience
Now that you have ample information, you can then go on to create the kind of content that would appeal to your desired audience.
You should endeavour to tweet as many times as you can. The more times you put out content, the better your chances of reaching more people. Try out different types of content. You can then measure each one to see which type of content gets the most interactions, and more importantly, interactions from your desired audience.
Retweeting tweets that your audience may enjoy is also a good way to go. You simply have to make sure that they align with your brand. You can mention followers who have large numbers of followers themselves. This gets more people to see your tweets and your engagement numbers go up again.
Use measuring tools to keep your account healthy
Running continuous checks on your account is also important. Once you begin to attract a lot of attention on Twitter, more people will begin to take a closer look at your activity.
One way to keep tabs on your audience sentiment is by using the SocialCred app. You can know in exact terms if your audience reacts to your account positively or negatively, at any point in time. A good way to get yourself more positive reactions is to get more involved with your followers.
A lot of people use Twitter to convey the issues they have with brands. Much like customer service operations, you have to reply to their issues and attempt to resolve them as soon as you can.