- Leye Makanjuola
If you manage a website for yourself or for clients, one recurring concern would be search engine optimisation (SEO). SEO can sound like a super technical or boring subject, but it’s actually quite fascinating if you really look at it.
In the simplest possible terms, SEO is how the content on your website is optimised to be found by search engines.
Here are some general tips for improving your website’s SEO:
- Use An SEO Audit Tool
With an SEO audit tool, you can check how well your website meets Google’s SEO standard. Google is not the only search engine out there, but it’s the most popular one used by people on the web. A report on leading search engines showed that Google accounts for 92.94% and 71.75% of mobile and desktop searches respectively.
SEO audit tools like SEMrush, Moz, Google Search Console, etc. can help point out some small but important changes you can make to a website to significantly boost its search presence.
- Content Is Still King
For a website’s content to rank well on search engines, you will have to put in the work of creating great quality content. Search engines rank content that give direct answers to users’ queries online, so your content should be clear enough to provide direct answers to the questions users might have on a given subject.
Long-form content is also preferred over shorter content because it is believed to be more in-depth and to offer more value to the user.
- The More, The Merrier
Don’t think your website or blog posts have to contain only text. Search engines rank website posts containing varied forms of multimedia like video, photos, audio, GIFs, etc.
The more multimedia contained in your post, the better ranking it is likely to have.
As you create blog posts from the backend, remember to always name the files you use appropriately. Constantly uploading files titled ‘IMG 002328984’ will not help your long term SEO efforts.
- More Power To The Backlinks
Backlinks are when another website references the content on your own site via hyperlinks. The more backlinks your website has from reliable and highly ranked websites, the more relevance the search engine will attribute to your website.
Backlinks are important to SEO efforts because it shows that other sites trust and value the content on your site. This in turn indicates that your website is producing quality content, so Google is likely to recommend it to searchers as an authority on the subject they seek.
- Brownie Points For A Good URL Structure
A lot of people do not pay attention to how their URL links look when publishing posts on their website, but it’s pretty important. It’s best to keep your URLs short and descriptive. Incorporating your keywords into the URL also earns you a few SEO brownie points, so you should adjust to doing that too.
- Keyword research is … key?
With keyword research tools like SEMRush and Google Keyword Planner, you can find out what your audience is searching for and create content that answers those questions.
TIP: If you have a business and you want it to be more visible online, your content strategy should include incorporating certain keywords that reflect your business, so that over time, your business will be seen when people are searching for those keywords.
- This Plugin Will Come In Handy
If you are on a content management system (CMS) like WordPress, using the Yoast SEO plugin can help you improve some SEO factors as you create your blog post. Yoast’s readability and keyword analysis tool will share helpful tips to ensure your post is better optimized for search by pointing out things you can improve such as: including the keywords in your title and metadata, adding the alt tag to your images, and lots more.
Which of these SEO tips do you need to start implementing today?
(These tips were shared by the Founder and CEO of Intense Digital, Leye Makanjuola at a virtual event on “Tips And Techniques for Search Engine Optimisation”. Compiled by Efe Ukpebor.)