As one of the most inexpensive marketing platforms, Instagram is a great way to promote your business. With a good understanding of how the platform works, you can get the kind of exposure you need to take your business to where it should be. This could lead to eventual tangible returns. Instagram’s newest features allow you to run your business solely on the platform, should you decide to. If you prefer to use it as a cog in the wheel of your overall marketing channels, it also works adequately. You can get leads and direct traffic to your page, and from your page to other platforms like your website.
To make any significant headway, however, you need a sizable follower base. These are some things you can do to increase your number of followers.
Optimize Your Business Account
Firstly, you need to opt for an Instagram Business Account. A business account gives you access to features you wouldn’t get on a personal account. You have access to your page’s insights, Instagram ads, Instagram shopping, and a specific call-to-action button.
Get Started On Branding
One unique way to get your page to stand out is by branding it. You want your page to have a recognizable look and feel. This helps people identify you better when they come across your content on their timelines. Tools like Planoly are great for this.
Use The Right Hashtags and Geotags
Hashtags can work wonders for getting your content in front of users who don’t follow your page. You should start specific hashtags for your brand to make them popular. You should also research and make use of industry-specific hashtags. A simple hashtag search can give you the trending and most popular hashtags for your industry. Geotags also give your posts a local and relatable feel.
Roll-out Posts & Stories Meticulously
Planning your posts ahead of time helps you get organized. This helps you with consistency. Your account will get more engagements if you are able to post regularly. A great way to get started is by having a content calendar. You can create quick stories with Fastory and organize your posts with Hootsuite.
Use Instagram Metric Tools & Clone Your Competition
Getting your account metrics is very important. More important is getting metrics on your competition. If there are other businesses in your niche that are doing relatively well, it doesn’t hurt to take a cue or two from them. You can even go further as to studying their followers and poaching them. The Plaqad Social Cred app can give you comprehensive metrics on your account any other account you choose.
Interact With Your Community
Your Instagram account can serve as your customer support centre. You can respond to complaints, make suggestions, and generally have fun with your audience. They are more likely to recommend you to their friends and family if they have good experiences with your brand.
Try Out Influencers & Ads
Influencers are a great way to get your brand in the eyes of a large number of people who wouldn’t ordinarily know about your brand. If you can afford it also, try out some sponsored content. Instagram has a great system for showing ads to any demographic that you choose.