Category: General

Precise Projections On The Nigerian PR Industry In 2018

Bolaji Okusaga Founder, Precise   The Performance of the PR industry 2017    According to the Holmes Report, while global PR industry rebounded to 7% in 2016, up from 5% growth in 2015, hitting the 15 Billion Dollars in total spend, with the likes of BlueFocus, Webber Shanwick, Golin and Ketchum out performing industry average;…

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With A Presumed 20% Drop In Profitability of PR Businesses, Nigeria PR Report 2018 Discusses The Way Forward

The Nigerian PR Industry has been suffering from a slow decline in profitability, as competing practices continue to encroach on the public relations space. This, and other revealing data, are contained in the third edition of Nigeria PR Report, issued today in Lagos, Nigeria’s commercial capital, and the city with the most concentration of PR consultancies…

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Announcing: The Nigeria PR Report 2017

My name is Ayeni Adekunle, and I’m the founder/CEO of BHM.   I’m writing to invite you to participate in our survey, as part of the work BHM and Brentt Consulting are doing for the third edition of Nigeria PR Report.   When we launched the report three years ago, it was based on the…

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Nigeria PR Industry: 13 Quick Insights From The Nigeria PR Report 2016

Compared to the United States, Nigeria’s PR industry is still evolving. It has a long way to go before it can achieve as much clout and significance as its sister industry in the developed world but early signs are showing that the industry is on the right track. According to the Nigeria PR Report 2016,…

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Why I’m devoted to Nigeria PR Report

So we had an AMA ( ask me anything chat) session on BHM‘s Facebook and Periscope yesterday, and someone wanted to know why we are doing the annual Nigeria PR Report and what impact I  think it’s had. It’s a question I get asked a lot. Why are you doing this? What’s in it for you and your…

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BHM and Brentt Consulting Announce the Release of Nigeria PR Report 2016. Download Here.

Today, we launch the second edition of Nigeria PR Report put together by our research and intelligence division, in collaboration with independent market research firm, Brentt Consulting.   This edition includes topics ranging from annual industry revenue to top skills needed for entry into the PR industry. The report was prepared for the use of agency CEOs, brand…

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Nigeria PR Report 2016: How You Can Be A Part Of A Data Revolution

What is the current state of the PR industry in Nigeria? What are the most important skills required to work in the Public Relations sector in Africa’s biggest economy? Has the supposed recession affected the financial growth of the reputation business? These are the kinds of critical questions top PR firm, BlackHouse Media (BHM) in collaboration with…

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The Second Edition of Nigeria PR Report Will Provide Irrefutable Facts and Figures About Agencies, Media, Staff and All Other Stakeholders

What is the current state of the PR industry in Nigeria? What are the most important skills required to work in the Public Relations sector in Africa’s biggest economy? Has the supposed recession affected the financial growth of the reputation business? These are the kinds of critical questions Nigerian PR firm, BHM in collaboration with research firm, Brentt…

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Digital Marketing Is Marketing, Not A Form Of Advertising Or Public Relations

Femi Falodun Chief Operations Officer, ID Africa    In 2017 and beyond, there really shouldn’t be anything called “Digital Marketing” or anyone called “Digital Marketer” anymore. Why? Well, there’s no way any serious professional would practice the art of marketing today without application or use of digital technology tools, platforms or techniques. If there indeed…

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How Big Data Will Help PR Clients Make Better And Smarter Decisions

Olawale Akanbi  Marketing Manager, Interswitch Group   Big Data has been redefined in terms of volume, variety and velocity with the growth and transformation of digital ecosystem. Around 2.5 quintillion bytes of data are created every day, while 90% of the world’s data has been created in the last two years alone. This trend is…

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