Category: General

Enitan Kehinde Nigerian PR Report 2020
10 Best Practices for Managing Client Relationships Effectively

By ENITAN KEHINDE – BHM   According to the 2019 Holmes Report, the global PR industry grew by 5% in the last year. For most agencies, this growth stems from the number of clients and businesses secured and engaged. While client acquisition is important to an agency, client retention is even more paramount. Getting new…

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Yomi Badejo-Okunsanya Nigerian PR Report 2020

BY YOMI BADEJO-OKUSANYA fnipr – CMC CONNECT   We are in the middle of a work revolution. Globalization, the rise of Artificial Intelligence and digital transformation paired with a new generation of consumers who desire more personal, intuitive brand experiences, are forcing PR companies to rethink their approach to talent management and acquisition. Employees with…

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Influencer Engagement Contracts: Why Brands Must Insist on Category Exclusivity

By LANRE EKEMODE – LSF|PR In recent years, there is no doubt that the way brands interact with consumers has gone through great changes particularly with the increasing influence of social media. According to Hootsuite, more than 3.8 billion people use social media around the world, representing 49 per cent of the world’s total population….

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Digital Media and PR: The Path to Growth for Agencies in the Age of Digital

By MOLIEHI MOLEKOA – MAGNA CARTA, SOUTH AFRICA The Fourth Industrial Revolution (4IR) portends a fantastic new world with self-driving vehicles, drones that do door to door deliveries, augmented reality, voice-operated home devices, virtual assistance and several other technological conveniences. It is an ideal world where human beings sit back as machines slave for us,…

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Africa’s Leading Women in PR and Marketing

By OMAWUNMI OGBE – GLG COMMUNICATIONS   The communications landscape in Africa is changing and even more so in 2020. Women currently dominate PR across the globe, and this has been a growing trend in the last decade. From America to Europe and Africa, there are more women than men in PR and Marketing. According…

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Announcing: The Nigeria PR Report 2020

Hi There, My name is Ayeni Adekunle, and I’m the founder/CEO of BHM. When we planned for the 2020 Nigeria PR Report, we had no idea of how the year would turn out. The COVID-19 pandemic has transformed the world as we know it, and for the Public Relations industry, it has meant asking very…

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Much Ado About Numbers: The Fulcrum of influencer Engagement in Public Relations

Moruff Adenekan ED, PR and Communications BHM   Public relations practice has undergone major changes in the past 15 years. Even more so in the last five years. Interestingly, most of these changes are tied to the rise of social media networks, a major change in the media landscape and influencer marketing activities as well…

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How ‘Influencers’ Are Killing Agencies and Why Clients Enable Them

Femi Falodun COO ID Africa   According to the Chartered Institute of Marketing (CIM, UK), Influencer marketing has become one of the most popular and fast-growing channels for marketers and communication professionals, with 83% of consumers in 2015 reporting that they are more likely to trust the recommendation of a friend over and above traditional…

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Media And PR: Reviewing The Relationship Between Two Sides Of Same Coin

By Ikem Okuhu Editor, Brandish   As an undergraduate of the University of Nigeria, I remember a discussion among a number of my friends then where one of us defined diplomacy as “the art of telling someone to go to hell in such a manner as to make him look forward to the trip.” It…

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PR: What Clients Want, A View From Inside

Nkiru Olumide-Ojo Executive Head Marketing & Communication, Stanbic IBTC    If the evolution of Public Relations (PR) practice in Nigeria in the last 10 to 15 years has taught us anything at all, it is that the expectations of clients and PR consultancies are rarely met by either party. While the client wants one thing,…

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