Author: Enitan Kehinde

Ten Eye-Catching Facts in BHM’s Nigeria PR Report

Global media and public relations organization, BlackHouse Media Group has launched the Nigeria PR Report – the country’s first-ever annual report on PR, dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the industry. Ayeni Adekunle, CEO BHM Group, disclosed that the Nigeria PR Report is done in collaboration with independent research unit—BHM Research & Intelligence (BRI), digital…

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Using Our Own Medicine – My speech at the Public Presentation of Nigeria PR Report

Something happened in 2015.   A poor 72-year-old, unpopular, retired army-general ran to be president of Nigeria, an oil-rich West African country with population of about 200 million people.   His opponent, the incumbent, was a 57-year-old Ph.D. who, three years earlier while he was VP, was so popular and favoured that influential citizens marched…

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Now That PR Is Dead

    Now that PR is dead. Witnessed the demise,  untimely passing of a once powerful practice  Lost her dazzle, dulled by impotent strategies and tactics    Saw bullets fly, but can’t tell the identity of her killer  Bang! Bang! Bang! Did technology pull the trigger?  Questions pile, whispers of whodunnit? Who to blame?  Who…

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Perception And Reception Of Public Relations And Advertising In Nigeria

What is PR? What is Advertising?    Public Relations, on the one hand, helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization (or brand) and its publics. It involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes…

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Practitioners’ Viewpoints On PR And Advertising

Chido Nwakanma MD/CEO, Blueflower Communications Limited Audience Segmentation And The Deployment Of Digital Channels Are Crucial  Modern communication management requires more listening than speaking. This concept finds support in the public relations planning model that positions research and action before communication and evaluation. (We have to) segment audiences effectively…(it is) time to draw up a…

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