My name is Ayeni Adekunle, and I’m the founder/CEO of BHM.
When we planned for the 2020 Nigeria PR Report, we had no idea of how the year would turn out.
The COVID-19 pandemic has transformed the world as we know it, and for the Public Relations industry, it has meant asking very pertinent questions about the role we play, and the role we ought to play in ensuring Public Relations provides the right services and support in a troubled, uncertain world.
Since its maiden edition five years ago, the aim of Nigeria PR Report has been to use research to provide facts and statistics about the Public Relations industry in order to help practitioners improve on building better careers and business models, and eventually create a more sophisticated industrial environment for all stakeholders. And since 2015, there have been some transformations in the PR field.
More than ever, Public Relations remains relevant, particularly in these dynamic times. There is a lot of action and we need data to be able to capture them, yet data itself comes with its own challenges. The Nigeria PR Report focuses on the general perception of the industry, challenges it faces, talents and creativity in the industry, work satisfaction and opportunities for growth, upcoming trends and measures for success amongst others.
The importance of the report to the Public Relations industry in Nigeria can not be overemphasized. By modeling well-founded world reports such as the Holmes Report, World Development Report, Relevance Report, the Nigerian PR Report team continues to hope to create a standard global report that can easily be used for referencing details, instances and facts about the industry.
I’m happy to invite you to pre-order the report for this year – it’s free, you just have to register to receive your copy. And of course, you’re invited to join us on September 1, 2020, when we officially present to the public and make several big announcements.