When you hear TikTok, what comes to mind? Short video clips, viral challenges and the likes, right? Well, you’re not wrong.
With over 1.5 Billion downloads worldwide and 800 Million active users, TikTok is one of the top 5 social media apps in 2020. Here are 5 reasons why you should jump on the TikTok bandwagon now if you haven’t:
- Build a strong community
Very popular with Gen Zs and millennials, TikTok is growing fast in Nigeria and with many young Nigerians having to stay home these days, the usage of the app has definitely increased. According to Similar Web mobile app ranking, “TikTok Lite” currently ranks as the number 1 mobile app in Nigeria on Google Play Store, while “TikTok- Make Your Day” ranks as number 7. This is, therefore, a good time to extend your influence beyond Instagram, Twitter and co and build your audience on TikTok. Already have an audience on Twitter and Instagram? Simply ask them to follow you on TikTok too.
- Drive Traffic to your other social media platforms
With 60 seconds-long videos or less you can leverage the high engagement rate on TikTok to drive more people to your other social media platforms like Instagram or YouTube by simply including your handles in the video. This way you are able to grow your followers on other platforms.
- High Post Engagement
Compared to Instagram and Twitter, the TikTok algorithm makes it easier and more flexible making it easy for you to have high engagement on your posts in a short period of time. Nano and micro-influencers can record up to 9.4% engagement rate on the app compared to IG where they can record up to 7.2% and Twitter where they can record up to 1.4%. Also, the app has more excited and active users who are willing to engage faster with content they see than other apps or social media platforms do.
- Partner with more brands
With TikTok it is easy to capture the attention of young people, especially Gen Zs. The advance analytics, flexible algorithm and ease of driving high engagement rate makes the platform best for gaining fast visibility at this time. You can also leverage your analytics which covers your content overview, content insights and follower insights to track data, how good your content is doing and what your audience loves to see. This makes the app an ideal platform for influencer marketing and gives you the advantage of being easily identified by brands and collaborating with them on projects.
- High level of Resonance
If you’re active on TikTok, you have most likely participated in at least one TikTok challenge. With the average TikToker spending at least 52 minutes on the app per day, getting people to participate in a challenge on the app is much easier compared to other social media platforms. Also, 90% of TikToker users access the app at least once per day. This means that the more you are able to create viral videos, the higher engagement you get on your post, and the more followers you will be able to acquire over time.
Still not sure if you should download the app? Don’t be left wondering where the party has moved to because the cool kids on the block are already partying on TikTok.
Join the train and begin your journey today as a TikTok influencer.