Day: August 29, 2020

Why We’re Recognizing Influence and Public Relations – Ayẹni Adékúnlé Samuel

We started something over five years ago. Our company was just nine years old. Less than 30 staff, and revenue of around $2m. We had just launched ID Africa. Plaqad was nothing but a dream. And our only major multinational client was Nigerian Breweries PLC. What did we do five years ago? We launched PR…

Read Article →
A Foolproof Guide To Navigating The Nigerian PR Industry!

As the world continues to evolve, the Public Relations practice swiftly follows suit.   This year, COVID-19 has further transformed the world in an unprecedented manner which has led many industries including the Public Relations industry to rethink the role PR plays and ought to play in ensuring effective Public Relations.    BHM Research &…

Read Article →
Only 26% Of Nigerian PR Practitioners Are Women, Nigeria PR Report 2020 Reveals

In most parts of the world, you’ll find way more women in PR than you would men. In the USA, the percentage is estimated to be as high as 73% more than men. In the UK, it’s 64%. A lot of things have been said about why this is the case with quite a few…

Read Article →
Over 50% of PR agencies in Nigeria Are Reporting Revenues Of Less Than N5 million, Nigeria PR Report 2020 Reveals

Global Media and Public Relations agency, BlackHouse Media (BHM), has announced the release of the fourth edition of its annual PR report. Reputed as Nigeria’s first-ever Public Relations annual report, it is dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the dynamic industry. Since its debut five years ago, the razor-sharp…

Read Article →
How To Increase Your Engagement On Twitter

  Plaqad     Twitter has become a very important platform for reaching large audiences. If you are looking to build a brand or to further establish your brand, Twitter can help you accomplish that. With more than 321 Million monthly users and an emphasis on conversations, you can build and sustain meaningful, long term…

Read Article →
5 Reasons Why You Need To Get On TikTok Now

Plaqad   When you hear TikTok, what comes to mind? Short video clips, viral challenges and the likes, right? Well, you’re not wrong.    With over 1.5 Billion downloads worldwide and 800 Million active users, TikTok is one of the top 5 social media apps in 2020. Here are 5 reasons why you should jump…

Read Article →
How To Grow Instagram Followers For A Business

  Plaqad     As one of the most inexpensive marketing platforms, Instagram is a great way to promote your business. With a good understanding of how the platform works, you can get the kind of exposure you need to take your business to where it should be. This could lead to eventual tangible returns….

Read Article →
8 Things The Socialcred App Taught Us About Using Social Media

  Plaqad     SocialCred is a free social media ranking tool that uses key metrics such as total followers, engagement rate, as well as audience sentiment to calculate social media clout. Users are then rewarded with witty ranks to match their clout.   Since the launch of SocialCred, several social media users have taken…

Read Article →
The Increasingly Welcome Prospect Of Influencer Marketing

  Plaqad     There is a definite air of uncertainty making its way around right now. New developments have forced businesses and business owners to put their previous plans and strategies in the backseat for the time being. Different entities are being forced to adapt to a new way of living and interacting with…

Read Article →
5 Quick Ways To Generate More Engagement On Facebook

  Plaqad     Any action someone takes on your Facebook page or on any one of your posts is basically engagement. Engagement is visible through likes, comments, shares, and even when you are tagged on a post.   Facebook’s algorithm favours posts with good engagement. These types of posts will appear more prominently on…

Read Article →
back to top