Day: October 1, 2018

Much Ado About Numbers: The Fulcrum of influencer Engagement in Public Relations

Moruff Adenekan ED, PR and Communications BHM   Public relations practice has undergone major changes in the past 15 years. Even more so in the last five years. Interestingly, most of these changes are tied to the rise of social media networks, a major change in the media landscape and influencer marketing activities as well…

Read Article →
How ‘Influencers’ Are Killing Agencies and Why Clients Enable Them

Femi Falodun COO ID Africa   According to the Chartered Institute of Marketing (CIM, UK), Influencer marketing has become one of the most popular and fast-growing channels for marketers and communication professionals, with 83% of consumers in 2015 reporting that they are more likely to trust the recommendation of a friend over and above traditional…

Read Article →
Media And PR: Reviewing The Relationship Between Two Sides Of Same Coin

By Ikem Okuhu Editor, Brandish   As an undergraduate of the University of Nigeria, I remember a discussion among a number of my friends then where one of us defined diplomacy as “the art of telling someone to go to hell in such a manner as to make him look forward to the trip.” It…

Read Article →
PR: What Clients Want, A View From Inside

Nkiru Olumide-Ojo Executive Head Marketing & Communication, Stanbic IBTC    If the evolution of Public Relations (PR) practice in Nigeria in the last 10 to 15 years has taught us anything at all, it is that the expectations of clients and PR consultancies are rarely met by either party. While the client wants one thing,…

Read Article →
Precise Projections On The Nigerian PR Industry In 2018

Bolaji Okusaga Founder, Precise   The Performance of the PR industry 2017    According to the Holmes Report, while global PR industry rebounded to 7% in 2016, up from 5% growth in 2015, hitting the 15 Billion Dollars in total spend, with the likes of BlueFocus, Webber Shanwick, Golin and Ketchum out performing industry average;…

Read Article →
back to top