Day: February 11, 2016

Digital Marketing Is Marketing, Not A Form Of Advertising Or Public Relations

Femi Falodun Chief Operations Officer, ID Africa    In 2017 and beyond, there really shouldn’t be anything called “Digital Marketing” or anyone called “Digital Marketer” anymore. Why? Well, there’s no way any serious professional would practice the art of marketing today without application or use of digital technology tools, platforms or techniques. If there indeed…

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How Big Data Will Help PR Clients Make Better And Smarter Decisions

Olawale Akanbi  Marketing Manager, Interswitch Group   Big Data has been redefined in terms of volume, variety and velocity with the growth and transformation of digital ecosystem. Around 2.5 quintillion bytes of data are created every day, while 90% of the world’s data has been created in the last two years alone. This trend is…

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The Value Of Theory-driven Public Relations Practice In Nigeria

‘Bisi Olawuyi, PhD Department of Communication and Language Arts University of Ibadan, Nigeria.   Introduction    Public Relations, both as a discipline and profession is misperceived, misconceived and misconstrued, especially in this part of the world. It is commonplace to see people with no formal training in public relations or former journalists transmute into practitioners…

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