Day: July 9, 2015

Practitioners’ Viewpoints On PR And Advertising

Chido Nwakanma MD/CEO, Blueflower Communications Limited Audience Segmentation And The Deployment Of Digital Channels Are Crucial  Modern communication management requires more listening than speaking. This concept finds support in the public relations planning model that positions research and action before communication and evaluation. (We have to) segment audiences effectively…(it is) time to draw up a…

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